Event filming is one of our specialities. Our large multi-skilled team is perfectly placed to create captivating content to be shown at your event or memorable and engaging coverage of the event itself. Awards ceremonies, conferences, team-building get-togethers, graduations, trade shows, product launches and management meetings are just a few examples of the kind of events we work at, in venues varying from the NEC and Old Trafford to the Tate Modern and the Eiffel Tower.
Video can be used by live event organisers in many ways to add value to their physical happening. Here are just some of the ways video could bring added value to your organisation.
If you are looking for the information you are sharing at your event to impact as many people as possible then live streaming your content is an obvious way to do this. There are many reasons someone might not be able to attend in person and streaming suddenly makes your event global, wherever it is physically held.
Where you choose to share the stream is often dependent on your audience. Do you want to capture viewer data? Are there any barriers to viewing by needing to log in? Just make sure you have someone interacting with comments and initiating conversations to give a less passive experience for the viewer.
Highlight videos are a staple of our live event coverage, but why? Allowing people to relive an event they enjoyed helps build loyalty with your brand, gets you added coverage as people share that they were there and all of this of course helps sell your next event to both delegates and sponsors. Our tips for highlights coverage are.
For a highlights package to have the most effect it needs to be released as close to the live event as possible, this could be the evening of the event or the next day but more than 48 hours and you could lose impact.
Why have one highlights video when you can have many? The amount of content we gather to make one highlights reel can easily be used to create a number of specific themed bits of content, that can be released over a longer period of time to keep that buzz lasting as long as possible.
The best way to engage your audience, keep attention, showcase key information products or services during your event is video. Inspired produce many films to be used within the structure of an event. It may be an annual review of the organisation, nominee profiles for an awards ceremony, pre-recorded speeches, marketing for key sponsors or showcases of new products. But whatever it is Inspired have created it for hundreds of clients around the world to help their live events shine.