Project: Connect ED Promotional Video
Location: Nantwich, Cheshire, UK
Service: Promotional video
Connect required a promotional video about their online teaching service, that they could use at a conference, trade shows, and as part of their digital marketing communications. They were looking to create the video in a short time frame, with only one week to produce the concept, write scripts, organise and complete filming, edit and produce the footage, and deliver the film. The goal of the video was to promote their online learning service, and explain the concept and its benefits in a clear and exciting way.
Due to the short time frame, we created a detailed action plan to ensure that we could complete all aspects of the process and deliver a high quality film in time for the conference. We travelled to various locations, including the Connect offices and a local school, in order to capture a range of content. It was also important for us to feature a variety of learners in the film, to target the wide audience and customer base of the service. We used editing and production effects to add to the excitement and interest of the film. In order to make the video accessible and display the information clearly, we also included an informative voice-over and subtitles.
Connect were happy with the video that we produced and it fulfilled the brief for the project. They have used the promotional film at a number of trade shows, which has elicited a fantastic response. The video has had such a great impact that the company are now exploring further promotional videos and are hoping to grow their portfolio of marketing materials.