Location: Stoke-on-Trent, UK
Services: Promotional, Marketing
When Staffordshire based building facade design and manufacturers Alsecco launched their new UK website, they decided to update their corporate video. This meant capturing some of their latest, innovative, iconic building solutions around the UK to update their existing film and make it more suitable for the UK audience. It was a high end corporate film with some stylish cinematography and they asked us to shoot their new buildings in a similar style.
We travelled across the country to a number of Alsecco’s locations to capture the great work that the company has done in the UK. We were able to produce high-quality videos that fitted seamlessly with the original footage. We shot in 4k on a Sony FS7 at 50 fps so we could simulate the cinematic feel of the original film, shooting with a DGI Ronin to add a smooth, fluid movement to shots. We like to think that you can’t even tell that it was filmed in a cold and miserable December!
The new corporate film we created built on the existing high end production but added more UK projects to make it relevant to a broader customer base. It’s a stylish, high end corporate film featuring a high end concept and cinematography, which we were proud to be a part of. To add extra value to the film shoots, we suggested that we could create individual case studies for each of the building projects visited. This provided Alsecco with additional marketing materials to use on social media in ‘bite size’ chunks.
Here is one of the case study videos we created:
To further support the launch of the new UK website, we created some staff videos to add some creative flair to the team page. Take a look at what we produced here: https://www.alsecco.co.uk/about/team/