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Adoption Counts

Project: Adoption Counts Promotional Video

Location: Greater Manchester and Cheshire, UK

Service: Promotional Video



Adoption Counts were looking to create a video to illustrate the experience of the families that have used their adoption agency. They work with families in Cheshire East, Manchester, Salford, Stockport, and Trafford. To showcase a range of experiences effectively, we needed to travel to the different locations to capture the families in their homes. Due to the nature of the shoot, we had to be tactile to avoid identifying the children in the video, therefore we needed to take a creative approach to capturing clips of the children.



We visited families in Greater Manchester to meet them and hear about their experiences of adoption. We explored all of the different areas of adoption with the families, in order to capture a ‘real life’ portrayal of the process. The people that we visited all had different backgrounds and stories to tell, so we spent time getting to know them and building good relationships. Sensitive topics were discussed during the interviews, and our professional approach and the relationships we had built played a big part in putting the families at ease. Due to our experience, we were able to capture interesting and visually pleasing shots of the children, whilst also maintaining their anonymity. In order to clearly portray the process to people who are thinking about adopting, we split the video into sections exploring each stage of the adoption process.



We travelled extensively for this project and met some fantastic families. We captured engaging and ‘real life’ content explaining the adoption process from start to finish. The family life of the people featured in the video shone through, and created a natural and therefore trustworthy source of information for people interested in adopting. It was a really great project to be involved in that lead to us working with some great people to tell their stories.



We are extremely pleased with the film Inspired have produced for us, and we have had great feedback from the targeted audience.

Dan & the team managed to deal with the highly sensitive issues in adoption with a professional and friendly manner. They were also very flexible and gained the trust of the people being interviewed, which allowed them to relax and feel comfortable on camera.

The quality of the film, and the finished product, is exactly what we were looking for and we would not hesitate to work with Inspired again in the future.’