Before you plan your marketing strategy for this year, you need to read about these five video marketing trends for 2018.
1) Live Video
The use of live video grew rapidly in 2017 and it shows no signs of stopping. The reason that this type of video continues to dominate social media is because it encourages more engagement from the audience. In fact, studies show that users watch live videos for three times longer than they would a recorded video.
Video is more than just a powerful marketing tool. Video is an effective way to communicate information clearly through visual demonstration. It’s a great resource for internal training for employees in companies, or for creating monetised content.
3) 360 Videos
There has been a rise in the demand for immersive video content, allowing users to control their perspective when viewing. It has been proven that click-through rates are higher on 360 videos, and it’s a trend which is set to explode in 2018.
4) Square-shaped Video
Over 80% of people consume video content on their phone through social media apps. Due to this trend, the format in which videos are presented has shifted and we need to think vertically. Square video has become increasingly successful, receiving higher engagement and views from users on all social media platforms.
5) Snackable Content
Snackable video is around 6-12 seconds in length. It’s been found that there is a significant drop in views after a few seconds with Facebook ads, and that shorter videos gain the most engagement. Social media platforms are flooded with video content, and snackable content is about effectively competing for the attention of the user.
Video has become a part of people’s daily lives, so content needs be more interesting in order to cut through the noise and grab their attention. There is a need to adopt new technology and integrate new trends quickly, to offer more worthwhile content for users.
What do you think about these trends for 2018? Will you be adopting any of them in your marketing strategy?