Social media is the perfect place to capture your audience. 63% of smartphone owners have their phone with them for all but an hour of their working day! If that’s not enough to convince you, here’s 5 other reasons why you should create a social media video series:
1) Build trust
You can provide useful and interesting information to your customers through video on social media. Rather than going in for the hard sell, add value and create long-term relationships. You can also show your products being used and talk through the features and benefits, which will develop more trust with the audience.
2) Explain things better
98% of social media users say that they watch explainer videos to learn more about a product or service. Video gives you the opportunity to demonstrate why people should use your company! Need to explain a difficult concept? Even better! Video, especially animation, is a fantastic way of communicating it to consumers.
3) Cut through the noise
Social media is saturated, so it’s really important to stand out from the crowd and cut through the noise. No-one is going to stop scrolling to look at some really gripping text, so you need to be using dynamic media such as video!
4) Spread your message further
People spread emotions, not facts. With video, you can elicit emotion! Users will share a video with their friends on social media if they are entertained and have an emotional response to it. The more people that share the video, the more brand awareness!
5) Target different stakeholders
Using social media advertising, you can target specific groups with the videos that are relevant to them. Using your email list, or even just some of the details about your target audience (such as geographic location and interests), you can make sure your message is getting to the right people at the right time!
Want some inspiration for your new video series? Check out this case study about the social media video series we created for Fish4Dogs.